Monday, 12 December 2011

Planning the cinematography

Planning the cinematography
Varieties of camera shots are essential to a music video this is because Television is made up of pictures, called shots; each of the shots must be carefully planned. The long shot, medium shot, and close-up and many other camera shots such as the medium long shot and extreme close-up are the basis of editing in music video or movies on television.

Without these shots, the person who edits the music video, movies, TV show, or commercial would have nothing to work with. Editing, in nearly everything, camera shot editing is the combining of long shots, medium shots, and close-ups to create an effective visual presentation.
Close Up
I have chosen the following camera shot which is close up as it has a massive effect of targeting the audience and easily helps the artist build a relationship with them. Close up is also a good way of camera shot as it allows the artist to past the message that the music video is about to them and he can do this by the use of his emotions and past his message with the hot. The camera shot also help to show what the narrative of the music video and the song is by his facial expressions so without the shot close up it is hard for the audience to get the message. Camera shots are conventional to my music video genre as I would use the effective camera shot close up to show my audience my artist facial expressions and their feeling which this would help me to easily build a relationship between the artist and the audience.
Mid Shot
I have chosen mid shot so that I can show my audience how the artist is feeling and also build a relationship with the audience much easier as it is an advantage to have more than one shot that would help you build a relationship with your audience. Mid shot send a message to the audience every time when there is a different mid shot this is because mid shot allow us to understand there body language so they can quickly see how they are feeling by the way they act. The camera shot is also really effective to show us the narrative by their body language. The camera shot builds a relationship with the audience as the audience can quickly see and understand them. Mid shots are conventional to a music video genre as it has a massive effect of building a relationship with the audience and also be able to send the audience a message by their body language used.





Long shot

 Long shot shows the entire body of a human figure and is usually intended to place it in some relation to its surroundings. I have also chosen this shot as it help to show the body language of the artist. A long shot does send a really powerful message for example I cannot use a long shot anywhere of the video it has to have a meaning to the lyrics and the visual has to have a meaning to the lyrics without these happening there is no need for a long shot as it would not have no meaning to the audience and would rather just confuse them.  But it we do the opposite then the long shot would have a powerful meaning as it would show the narrative of the music video.  The camera shot build a relationship with the audience only if the shot is used in the correct place if it is not then there is no relationship. This shot is conventional to a music video genre as the long shot help to show pass a message with the visual as well of the lyrics.



Extreme long shot

Extreme long shot show the entire body of the human figure and show more of the surrounding the long shot extreme long shot is usually used near the end of a music video which has powerful meaning. Extreme Long Shot send a message to the audience by the artist seeming vulnerable and the audience feeling sorry for him. The camera shot help build a relationship with the audience if the extreme long shot was actually necessary at that time and if it is it allows the audience to see the characters from the back and image how they are feeling. For Example   






Extreme long shot is conventional to specific music video genre for example for slow and sad song it is defiantly not conventional to a music video genre which includes RAP/HIP-POP.







Monday, 5 December 2011

Audience Category

A
Top management, bankers, lawyers, doctors and other professionals, An audience who go under category A are normally the following people above which would listen to classic music as they are posh and stress over work as they have a massive responsibilities so therefore they would watch music channels as MTV classic.
B
Middle management, teachers, many 'creative Jobs ' e.g. graphic designers, An audience who go under the category B are people who have creative jobs such as a graphic designer. These people would normally be young as old people wouldn’t be creative enough to manage these jobs so therefore they would listen to Kiss TV as a music channel.
C1
Office supervisors, junior managers, nurses, specialist staff, are the audience who would go under the audience category C1. The following people are normally between the ages 40 to 50 this means they are not young and wouldn’t listen to young music artist so they would probably listen to songs like Whitney Houston ETC so they would like to watch music channels as VH1 as they target audience is people between their age.
C2
Skilled workers, tradespersons (White Collar), audience that go under the audience category C2 are similar to the audience in C1 so they would probably listen to the same music channels as C1 which is VH1.
D
Semi-skilled and unskilled manual workers (blue collar), the audience that go under the audience category D are people who have jobs that are less paid so they would watch music channels as VIVA as they play the music they would like.
E
Unemployed, students, pensioners and casual workers, go under the audience category E and all of the following people would like to watch different music channels for example the unemployed and students would defiantly like to watch channels such as MTV and Kiss. The pensioners would like to watch music channels which play classical music for example MTV classical.