Storyboard

Evaluation of a music video

I was given a task which was to create a music video of my chosen song but the song that I can chose cannot have a music video already done for it by the artist. So I chose to do a music video of Bruno mars talking to the moon which did not have a video already done for it. What I have learnt about the music video genre whilst I was preparing my video is that every genre is important in its own way. what I mean by this is that each genre targets a different audience for example RNB would target young teenagers between the age of 13-27 the classic genre would target adult between the age of 40-60. Also for me to get more understanding of the music video genre I analysed some music videos for example I have analysed Rihanna ft. Drake what’s my name at the end of my analysing I came to a conclusion that it is more representing to teenagers and young adult between the age of 16-25. Why I came to a conclusion like this is because they have used high key lighting throughout the video which is conventional as it makes sense as bright key represent romanticism. If they were to use low key lighting it wouldn’t make sense because it would make the video dark and not appealing to the audience. Another example can be the colours used throughout the music video are conventional to the target audience as they have used bright colours.

I have created my idea for my music video by looking at conventions and analysing some similar music video which is the same genre the conventions I looked at most was the camera shots, colours and editing used through my video as I have noticed that these three where the most important as they all help to target the audience much more faster and an easier way. For my final decision to my music video I used all of the three conventions more than any other as it was more helpful and much easier to focus on than any other convention.

I also had to carry out some research about my artist, its previous audience and his other music videos. First of all the research I carried out about my artist is his biography what I mean about that is not his life is the record label he is signed to at the moment if he won any award ETC, secondly I carried out a research on it audience and how he targeted them in an easier way for example in his previous music videos such as Grenade and Marry you he used the camera shots, colours and editing more than any other convention.

When it came to planning my music video after the research I used a story board to plan my scenes as I just could not have done it using my imagination one time as I had to get the location and the camera shots correctly as it was difficult to. I had to re-record some scenes as the camera shot and the lighting was not ok and it looked like a mess.  I also had to plan where the character which was the artist had to be placed in what scene to get it to look right.

Overall I think my music video which I have created is at the standard as the actual artist video this is because I have followed mostly everything they have followed to create their own music video and it looks pretty much the same. As my ideas was similar to his idea if I had the opportunity to change my music video I would like to create some scenes with green screen as it would look much better and better quality as I think it would look more realistic as I had to use an image from Google for the moon and star as there was not any in the time being in the sky.