Music Channels

The target audience for MTV music television is between the age ranges of 14 to 34 years of age this is because of the music they play which is more of base, hit, and dance, RNB and pop. The following genres of music are the one which help the music television to appeal to their target audience this is because they are the type of genres the following age group listen to. MTV music channels play the following music genres base, hit, and dance RNB and pop I know this by the songs played throughout the channel which is Cher Lloyd Ft. Mike Posner − With Ur Love, Coldplay − Paradise David Guetta Ft. Usher − Without You Jessie J − Who You Are Kelly Clarkson − Mr Know It All Labrinth Ft. Tinie Tempeh − Earthquake LMFAO − Sexy And I Know It Pixie Lott Ft. Pusha T − What Do You Take Me For? Professor Green Ft. Emeli Sande − Read All About, Rihanna Ft. Calvin Harris − We Found Love the Wanted – Lightning these music genres are the ones above. The main artists That MTV feature on a regular basis are Rihanna, Beyoncé, Chris Brown, N-dubz ETC I know this by of the playlist chart on the official website of the MTV music television as they are the most playing artist. The channel is used as a form of branding by having more than one different logo which all would make the audience think of the main brand logo which is the one above.

The target audience for VH1 would be between the age ranges of 18- 40 I know this because of the following VH1 was formed in the 1980 so it can build on the success of MTV by playing music videos, but targeting a slightly older demographic than its sister channel, focusing on the lighter, softer side of popular music. VH-1's aim was to focus on the lighter, softer side of popular music including such musicians as Carly Simon, Tina Turner, Elton John, Billy Joel, which are musician with much slower and depressing lyrics this is why it would also appeal to the following age range of target audience.  The artist which plays on this music channel on a regular basis is Alicia Keys, Christina Aguilera lady gaga and Jason Gerould I know this by checking the most played on the video of the play list on the official website. The channel is used as a form of branding by MTV being the owning network the logo appeals to the target audience by the colors which are mainly pink and orange which these colors are more calming colors as pink represent the symbol of love Orange is a power colour. It is one of the healing colours this appeals to the audience as the logo colours show what kind of music the audience to expect.

The target audience for the musical channel of BOX is between the age ranges of 14 to 34 years of age I know this because of the music they play which sounds in the pop, urban and indie scenes, showcasing established artists and featuring some of the finest new acts on the music scene. The artist that Box musical television channel feature on a regular basis are Skepta, Tinchy Stryder, 50 cent and Chris Brown I know this by of the playlist chart on the official website of the Box  music television as they are the most playing artist. The channel is used as a form of branding by using mostly the same sister channels of MTV which are Channel 4,Film4,E4,More4,4Music,Kerrang!,Kiss,Magic,Q,Smash Hits!. The logo appeals to the target audience by using mostly the same type of logo by making the writing stand out more as using effective techniques of MTV.

The target audience for the following music channel of SCUZZ is people who like to listen to rock the age range is between the ages of 15-45 but it is only targeted at specific people which are people who like to listen to punk music which is rock and metal ETC. they type of music the channel plays is traditional heavy metal, hard rock and punk to death core and death metal I know this by the playlist on it official website. The main artist’s that the music channel feature on a regular basis is Josh Middleton and Alex Bailey, Jim Dunlop, Blue Banana also the hunter I know this as they are the most playing on their playlist and also they also Sponsor there music channel with them for example offering josh Middleton guitar.  The channel is used as a form of branding on the following sister channels. Bliss Chart Show TV Dance Nation TV Entertainment True Movies 1true Movies 2.the logo appeals to the target audience by the colour and style of font used. for example they have used dark silver to represent metal and the font style is all fancy and dull which make it appealing by the people understand the target audience without searching on it.




The target audience for the musical channel of Kiss is between the age ranges of 14 to 34 years of age I know this because of the music they play which sounds in the hip pop, dance and RNB also it showcasing established artists and featuring some of the finest new acts on the music scene. The artists that the music channel kiss feature on a regular basis is Tinchy Stryder, Rihanna, Wiz Kalifa, Pixxie Lott I know this because the four artist are at the top of the rating on the official website.


The channel is used as a form of branding by being own by Box television and again it uses the same sister channels of box and MTV which are Channel 4,Film4,E4,More4,4Music,Kerrang!,Magic,Q,Smash Hitt!,The Box. The logo appeals to its target audience by the colour which is just baby blue which is appealing because it is much more of a calming and energetic colour which help engage with the audience.

I think MTV is broken down into different channels so it can be much more appealing to the audience as if they have one channel it would be less likely to be known but as they have different channels it is worldwide known which is helpful to the company as it helps them to be known by everyone. Also they are split in two different genres so they can appeal to specific target audience for example if a person likes MTV dance and not the other music channels then he or she would be that audience. As MTV is one of the biggest worldwide music channels it has done this so it can appeal to everyone.

Music channels are important as every human likes to listen to some music which are most suitable for them it is also important that a music channel appeals to its audience for example if a channels say that it audience is people who like to listen to rock but that channel plays RNB then that would not appeal to the an audience.

As the music industry there are more than one different music channels this is so that channel would be appealing to the audience. For example not everyone likes to listen to pop so the industry would have to cater for everyone.

By analysing different music channels I have learnt how to target a specific audience in the music industry this would help me with my own production by given me ideas of which kind of songs are more appealing and eye catching for example about 20% of the people in the UK listen to Rock 30% classic and the rest which is 50% listen to Hip hop and RNB base song so I would make my own production around hip hop and RNB as it is easier to target the audience.