Generic Convention of Music Videos
Camera shots: A lot of close ups are used in the music video of Rihanna Ft Drake What’s My Name there are more close up of Rihanna then there is of drake this is because she is trying to build a relationship with the audience.
Colour: The whole music video of Rihanna Ft Drake what my name uses all bright colours throughout the video this is used so it can appeal to the audience white, yellow, red, green, black and gold are the most appearing colour throughout the video clip. As they are uplifting colours by just looking at these colours in the first seconds of the videos you can spot out the target audience which are teenager between the ages of 16-25. An example of the colours used was in Rihanna’s costume/ clothing she is wearing.
Editing: straight cut is used mostly throughout the video clip which is used so it can help the to make the audience concentrate and not to confuse them as they are watching. So it is used so the video can make sense to the audience which are watching it.
High key lighting has been used throughout the music video of Rihanna Ft drake what my name this is effective to the audience as the lighting used appeals to the target audience. As high key lighting represents romanticism it appeals to the video this is because the lyrics are about romanticism between Rihanna and drake. They didn’t use low key lighting as it would be strange as it would make the video dark and not flow with the video.
Body language: the body language Rihanna uses throughout this music video is fun and dancing we know this because the song is not a strong one what I mean by this is that the lyrics are not that powerful so she doesn’t need to act more serious Throughout the video.The location of the music video of Rihanna ft drake what my name is set through the city of the United States of America. Props: there where many props in the scene for example buildings, cars, taxis, pedestrians and many more this made the video more realistic to the audiences eyes as she wanted she could of recorded in a studio behind natural lighting but she decided to record on street and in shop.
Costumes: Rihanna was wearing this short with a t-shirt when the audience first saw her then after the scene changed she started to wear dresses. When it comes to drake he was wearing jeans and a sporty jacket on top.
The media points I have analysed above are conventional to the music video genre of Rihanna FT drake what my name this is because it makes sense and the conventions are appropriate and follow the video for example they have used high key lighting throughout the video which is conventional as it makes sense as bright key represent romanticism. If they were to use low key lighting it wouldn’t make sense because it would make the video dark and not appealing to the audience. Another example can be the colours used throughout the music video is conventional to the target audience as they have used bright colours which more of represents teenagers and young adults between the age of 16-25
P2- You have made a good start in analysing the conventions of this music video. However, for each point that you identify and make on the convention you need to include these points to show more understanding of the conventions:
ReplyDelete1) Media terminology, eg high key lighting, top lighting etc
2) Explain how the media points are conventional to that music video genre