Audience Category

A

Top management, bankers, lawyers, doctors and other professionals, An audience who go under category A are normally the following people above which would listen to classic music as they are posh and stress over work as they have a massive responsibilities so therefore they would watch music channels as MTV classic.

B

Middle management, teachers, many 'creative Jobs ' e.g. graphic designers, An audience who go under the category B are people who have creative jobs such as a graphic designer. These people would normally be young as old people wouldn’t be creative enough to manage these jobs so therefore they would listen to Kiss TV as a music channel.

C1

Office supervisors, junior managers, nurses, specialist staff, are the audience who would go under the audience category C1. The following people are normally between the ages 40 to 50 this means they are not young and wouldn’t listen to young music artist so they would probably listen to songs like Whitney Houston ETC so they would like to watch music channels as VH1 as they target audience is people between their age.

C2

Skilled workers, tradespersons (White Collar), audience that go under the audience category C2 are similar to the audience in C1 so they would probably listen to the same music channels as C1 which is VH1.

D

Semi-skilled and unskilled manual workers (blue collar), the audience that go under the audience category D are people who have jobs that are less paid so they would watch music channels as VIVA as they play the music they would like.

E

Unemployed, students, pensioners and casual workers, go under the audience category E and all of the following people would like to watch different music channels for example the unemployed and students would defiantly like to watch channels such as MTV and Kiss. The pensioners would like to watch music channels which play classical music for example MTV classical.