Generic convention of Music Videos

Generic Convention of Music Videos

Camera shots: A lot of close ups are used in the music video of Rihanna Ft Drake What’s My Name there are more close up of Rihanna then there is of drake this is because she is trying to build a relationship with the audience. 

Colour:  The whole music video of Rihanna Ft Drake what my name uses all bright colours throughout the video this is used so it can appeal to the audience white, yellow, red, green, black and gold are the most appearing colour throughout the video clip. As they are uplifting colours by just looking at these colours in the first seconds of the videos you can spot out the target audience which are teenager between the ages of 16-25. An example of the colours used was in Rihanna’s costume/ clothing she is wearing.

Editing: straight cut is used mostly throughout the video clip which is used so it can help the to make the audience concentrate and not to confuse them as they are watching. So it is used so the video can make sense to the audience which are watching it.

Lighting:  the lighting used was bright lighting which is effective for this kind of music video as it appeals to its target audience. This is because in a music video with a target audience they used low key lighting would be strange as it isn’t a horror but throughout the music video they have used natural colours this is good because it allows the lighting to flow with the video and appeal to its target audience..

Body language: the body language Rihanna uses throughout this music video is fun and dancing we know this because the song is not a strong one what I mean by this is that the lyrics are not that powerful so she doesn’t need to act more serious Throughout the video.

Location: the location of the music video is set???

Props:  there where many props in the scene for example buildings, cars, taxis, pedestrians and many more this made the video more realistic to the audiences eyes as she wanted she could of recorded in a studio behind natural lighting but she decided to record on street and in shop.

Costumes: Rihanna was wearing this short with a t-shirt when the audience first saw her then after the scene changed she started to wear dresses. When it comes to drake he was wearing jeans and a sporty jacket on top.  

RELEASE AND CONSENT AGREEMENT

RELEASE AND CONSENT AGREEMENT

Name: Ismail Saral

Date: Monday 16^th January 2012

Production: Music Video

Location: Albany Park Enfield, Albany Park Avenue, Grove Gardens, Whitewebbs park and Hertford road.

Thank you for your assistance with the above production. Our agreement is as follows:

 You hereby grant the producers the sole and exclusive rights to record and edit and distribute your participation in Bruno Mars- Talking to the moon during the 16th of January until the 21^st of January Also you consent to the use of your name, likeness, voice and biographical material in connection with the publicity and exploitation of such sequences forever.

 Your rights of the music video would be to play a good and outstanding main artist throughout the music video. You have an important role.

 This agreement shall be freely assignable by the producers and shall be interpreted in accordance with the laws of England and Wales and Scotland and especially the Copyright Designs and Patents Act 1988.

Yours faithfully

Read, understood and agreed by

Date: 16.1.12

Date: 16.1.12

For and on behalf of the producers.

LOCATION RELEASE AGREEMENT

LOCATION RELEASE AGREEMENT

Date: 9.1.12

Dear Sir/Madam,

I am writing to confirm our agreement as follows:

a)      You herby grant the producers the right to record the music video of Bruno mars- talking to the moon would be recorded in the following locations Albany Park Enfield, Albany park Avenue, Ismail House, White webs park. Discuss the use of the property and how equipment will be required for the shoot.

b) The period will be from the 16^th of January 2012 until the 21^st of January 2012 Other days of half days will be agreed before filming.

c) All rights in the recording made and/or taken by the producers at the property shall be vested with the producers and they shall be entitled to assign, licence and/or exploit the same by all means in all media as they may at their absolute discretion elect. The producers shall be entitled to refer to the property by its true name or by a fictitious name or not to refer to the property by name and shall have no obligation to the owners to include any or all of the recordings in any films of the programmes or to exploit the same or any film or programme in which the same are included.

d) You will replace or pay for any damage caused by cast or crew

e) What your expectations are of the location and how you will abide by their rules

f) This agreement shall be freely assignable by the producers and shall be interpreted in accordance with the laws of England and Wales and Scotland.

Yours faithfully

………………………………………………………………

Read, understood and agreed by

………………………………………………………………………………………………   Date …………………………

……………………………………………………………………………………………….  Date …………………………

For and on behalf of the owners

Cost Of music video

Director: Mark Romaneke: 3 million

Cast: 2.5 million

Camera crew: 20 thousand

Sound crew:  18 thousand

Lighting: 12 thousand

Wardrobe/Make up/ Hair: 250 thousand

Non dancing roles: 500 pounds

Location cost: 100 thousand

Equipment hire: 20 thousand

Electrical: 2500 pounds

Editor: 20 thousand

Sound editor: 16 thousand

Total= £447005.4

Michael Jackson and Janet Jackson music video of scream cost a total of 4.5 million pounds and 7million us dollars. Also Rihanna man down music video cost quite a lot in total it cost about 1 million British pounds.

Michael Jackson/Rihanna both got there funding’s from the music funding organisation which is there to help you create a music video if you are low on budget so that where they would kick In and sign a contract with you after the video has been released and before the contract signed deadline expires you have to pay the company there money back without interest or with it depend what you have agreed on but the music funding I have agreed on will take 10% of all my earing so if I earn a million they would take 10% which would leave me with 90000. This is how the music funding companies work and my music funding organisation will be the musician union

Michael Jacksons scream music video cost 4.5 million pound and 7million dollars as they had to create the whole scene from scratch when I mean from scratch that there was not a scene like that before invented so they had to pay at least 2.5million for the scene but the scene they invented was not any other scene this scene was a scene of a large spacecraft. I will receive my funding from the music funding organisation as I am short on budget, so I will sign a contract with them to lend me the amount I need and pay them after the release of the music video so in that way I and them can make money at the same time.

I would get Mark Romanek to direct the recording as he is Americans one of all time’s best directors and also as he won 3 Grammy awards for best short form music video. I will also get Mark to direct this music video as I think he is popular and I would be able to attract the audience with his fantastic ideas. I would also get Mark Romanek working cast to do the editing, sound ETC as I think they would do it to the best of their ability.  

http://www.musiciansunion.org.uk/  

Planning the cinematography

Planning the cinematography

Varieties of camera shots are essential to a music video this is because Television is made up of pictures, called shots; each of the shots must be carefully planned. The long shot, medium shot, and close-up and many other camera shots such as the medium long shot and extreme close-up are the basis of editing in music video or movies on television.

Without these shots, the person who edits the music video, movies, TV show, or commercial would have nothing to work with. Editing, in nearly everything, camera shot editing is the combining of long shots, medium shots, and close-ups to create an effective visual presentation.

Close Up

I have chosen the following camera shot which is close up as it has a massive effect of targeting the audience and easily helps the artist build a relationship with them. Close up is also a good way of camera shot as it allows the artist to past the message that the music video is about to them and he can do this by the use of his emotions and past his message with the hot. The camera shot also help to show what the narrative of the music video and the song is by his facial expressions so without the shot close up it is hard for the audience to get the message. Camera shots are conventional to my music video genre as I would use the effective camera shot close up to show my audience my artist facial expressions and their feeling which this would help me to easily build a relationship between the artist and the audience.

Mid Shot

I have chosen mid shot so that I can show my audience how the artist is feeling and also build a relationship with the audience much easier as it is an advantage to have more than one shot that would help you build a relationship with your audience. Mid shot send a message to the audience every time when there is a different mid shot this is because mid shot allow us to understand there body language so they can quickly see how they are feeling by the way they act. The camera shot is also really effective to show us the narrative by their body language. The camera shot builds a relationship with the audience as the audience can quickly see and understand them. Mid shots are conventional to a music video genre as it has a massive effect of building a relationship with the audience and also be able to send the audience a message by their body language used.

Long shot

 Long shot shows the entire body of a human figure and is usually intended to place it in some relation to its surroundings. I have also chosen this shot as it help to show the body language of the artist. A long shot does send a really powerful message for example I cannot use a long shot anywhere of the video it has to have a meaning to the lyrics and the visual has to have a meaning to the lyrics without these happening there is no need for a long shot as it would not have no meaning to the audience and would rather just confuse them.  But it we do the opposite then the long shot would have a powerful meaning as it would show the narrative of the music video.  The camera shot build a relationship with the audience only if the shot is used in the correct place if it is not then there is no relationship. This shot is conventional to a music video genre as the long shot help to show pass a message with the visual as well of the lyrics.

Extreme long shot

Extreme long shot show the entire body of the human figure and show more of the surrounding the long shot extreme long shot is usually used near the end of a music video which has powerful meaning. Extreme Long Shot send a message to the audience by the artist seeming vulnerable and the audience feeling sorry for him. The camera shot help build a relationship with the audience if the extreme long shot was actually necessary at that time and if it is it allows the audience to see the characters from the back and image how they are feeling. For Example   

Extreme long shot is conventional to specific music video genre for example for slow and sad song it is defiantly not conventional to a music video genre which includes RAP/HIP-POP.

Talking to the moon Lyrics

Audience Category

A

Top management, bankers, lawyers, doctors and other professionals, An audience who go under category A are normally the following people above which would listen to classic music as they are posh and stress over work as they have a massive responsibilities so therefore they would watch music channels as MTV classic.

B

Middle management, teachers, many 'creative Jobs ' e.g. graphic designers, An audience who go under the category B are people who have creative jobs such as a graphic designer. These people would normally be young as old people wouldn’t be creative enough to manage these jobs so therefore they would listen to Kiss TV as a music channel.

C1

Office supervisors, junior managers, nurses, specialist staff, are the audience who would go under the audience category C1. The following people are normally between the ages 40 to 50 this means they are not young and wouldn’t listen to young music artist so they would probably listen to songs like Whitney Houston ETC so they would like to watch music channels as VH1 as they target audience is people between their age.

C2

Skilled workers, tradespersons (White Collar), audience that go under the audience category C2 are similar to the audience in C1 so they would probably listen to the same music channels as C1 which is VH1.

D

Semi-skilled and unskilled manual workers (blue collar), the audience that go under the audience category D are people who have jobs that are less paid so they would watch music channels as VIVA as they play the music they would like.

E

Unemployed, students, pensioners and casual workers, go under the audience category E and all of the following people would like to watch different music channels for example the unemployed and students would defiantly like to watch channels such as MTV and Kiss. The pensioners would like to watch music channels which play classical music for example MTV classical.