Generic convention of Music Videos

Generic Convention of Music Videos

Camera shots: A lot of close ups are used in the music video of Rihanna Ft Drake What’s My Name there are more close up of Rihanna then there is of drake this is because she is trying to build a relationship with the audience. 

Colour:  The whole music video of Rihanna Ft Drake what my name uses all bright colours throughout the video this is used so it can appeal to the audience white, yellow, red, green, black and gold are the most appearing colour throughout the video clip. As they are uplifting colours by just looking at these colours in the first seconds of the videos you can spot out the target audience which are teenager between the ages of 16-25. An example of the colours used was in Rihanna’s costume/ clothing she is wearing.

Editing: straight cut is used mostly throughout the video clip which is used so it can help the to make the audience concentrate and not to confuse them as they are watching. So it is used so the video can make sense to the audience which are watching it.

Lighting:  the lighting used was bright lighting which is effective for this kind of music video as it appeals to its target audience. This is because in a music video with a target audience they used low key lighting would be strange as it isn’t a horror but throughout the music video they have used natural colours this is good because it allows the lighting to flow with the video and appeal to its target audience..

Body language: the body language Rihanna uses throughout this music video is fun and dancing we know this because the song is not a strong one what I mean by this is that the lyrics are not that powerful so she doesn’t need to act more serious Throughout the video.

Location: the location of the music video is set???

Props:  there where many props in the scene for example buildings, cars, taxis, pedestrians and many more this made the video more realistic to the audiences eyes as she wanted she could of recorded in a studio behind natural lighting but she decided to record on street and in shop.

Costumes: Rihanna was wearing this short with a t-shirt when the audience first saw her then after the scene changed she started to wear dresses. When it comes to drake he was wearing jeans and a sporty jacket on top.