Artist Identity

Artist Identity

Peter Gene Hernandez born October 8, 1985, better known by his stage name Bruno Mars, is a Filipino-American singer-songwriter and record producer. Bruno mars first signed to Motown record is 2004 after an unsuccessful stint with Motown Records, Bruno Mars signed with Atlantic and Elektra Records in 2009.
He became recognized as a solo artist after lending his vocals and co-writing the hooks for the songs "Nothing' on you" by Bob, and "Billionaire" by Travis McCoy. He also co-wrote the hits "Right Round" by Flo Rida featuring Kesha, and "Waving' Flag" by Canaan. In October 2010, he released his debut album, Doo-Wops & Hooligans. Anchored by the worldwide number one singles "Just the Way You Are" and "Grenade", the album peaked at number three on the Billboard  He was nominated for seven Grammys at the 53rd Grammy Awards, winning Best Male Pop Vocal Performance for "Just the Way You Are".
The artist has been working with the following record labels Atlantic and Elektra since 2009 which he has been working with them for the past 2 ½ year as we are going in to 2012. Bruno mars was signed to Atlantic as his first record label Motown records was unsuccessful then after joining Atlantic a few months later Atlantic discovered the record label Elektra and persuaded Mars to join them as they did.
The labels benefit the artist by helping him with his song writing and music video productions also the labels have a massive role of helping mars as his first record label was stint and they wanted to pick him up as he was already worldwide known.  Bruno mars only had 1 released album which was Doo- Wops & Hooligans.   

 

Bruno Mars- Grenade

Camera shots: A lot of close ups are used during the music video of Bruno mars Grenade music video as Mars is the main character in the video he has the most close up this is because he is trying to build a relationship with the audience, he is doing this by using the camera to make the audience see what kind of pain he is in and how he is struggling.

Color: Throughout the music video Mars uses dark color’s to show the audience how sad he is as he just broke up with his girlfriend the colors used are all dark and dull the colors used where black, not white and not yellow in between them also he used brown. All these color allow us the audience to see the sadness he is facing but he also tried to fade it in so he don’t go away from his target audience so he recorded in a sunny weather which then faded in with the dark and still targeted his audience which is between the ages of 16 to 24 years olds.

Editing: Straight cut is used mostly throughout the music video this is used so the audience can stay concentrated and not to confuse them as they are watching the music video also so that the music video can make sense to the audience whilst they are watching it.

Low key lighting has been used mostly through the music video this is so that it can appeal to its target audience not by the age but about what the narrative is about. It used low key lighting to show us the audience what the music video is about which is about Bruno Mars was breaking up with his girlfriend. So
they used the colors to represent sadness.

Body Language: The body language used through this music video is serious I know this because of the lyrics use in the video were in the lyrics Bruno sing to I would take a bullet to my brain but you won’t do the same as we hear these lyric we know that it is a love song and the body language has to be serious as the lyrics are powerful.

Location: The location of the music video of Bruno Mars – Grenade is set through the city of Los Angles. Props:  There were many props in the scene/locations there were buildings, cars, Trucks, Taxis and pedestrians and many more this made the video more realistic to the eyes of the audience.
Costume: Bruno mars was wearing a full black suit with a white shirts and a black tie he wore these clothing so he can seem serious as someone would look more serious in a suit rather than jeans and a T-Shirt.

The media points I have analyses above are conventional to the music video genre of Bruno Mars- Grenade because the video makes sense and the conventions are appropriate and follow the video for example they have use low key lighting through the video which is conventional as low key lighting would represent sadness. If they were to use bright lighting the video would seem happy and joyful and Bruno Mars would be able to express himself to the audience so the music video is appropriate to the age group of 16 to 24 as is uses the correct conventions through the video.

Album Cover

The shot is trying to show the path of Bruno Mars and the journey he has taken so for I know this by the image above as the jet smoke draws a pathway. The picture is an animation of Bruno mars journey he has taken so far of his career, we cannot discover the costume hair or makeup of the music video cover this is because the image is an animation and there in just a blob that looks like a character.  The character is positioned on the bottom right side of the cover this is because he is walking along a small side of the path as there is a big path empty so they are trying to tell use that it still is the begging of his career. The camera shot is a low angle shot which make the character seem strong and powerful.

Album Sales/Rewards

The album's title refers to doo-wop music and was chosen to reflect simplicity, as well as appeal to both males and females. Lead single Just the Way You Are was released on July 19, 2010, and topped the Billboard Hot 100 for four consecutive weeks, going on to become an international top ten hit. "Grenade" was later announced as the second single, and has charted in the top ten in Australia, Canada, New Zealand, as well as becoming his second consecutive number one in the US and UK. The Lazy Song was released as the third official single from the album in spring 2011, peaking at number 4 on the Hot 100 and becoming third consecutive number one single in the UK as a solo artist. Doo-Wops & Hooligans charted at number three on the Billboard 200 and in the top ten of music charts in Australia, Canada, Ireland, and New Zealand. The album received generally mixed to positive reviews from music critics. The usage of a wide variety of influences was noted by critics, with musical comparisons made to Michael Jackson and Jason Mraz. The album received two nominations for the 54th Grammy Awards in two categories, Album of the Year and Best Pop Vocal Album.