Filming Schedule

Planning the editing styles

Music Video: Talking To The Moon

Artist: Bruno Mars

Director: Ismail Saral 

The editing style I have chosen is flash back this is because I think it is the best editing style that would suite my narrative will be flash back as my narrative is about two lovers who split up and the main artist has a flash back which he remembers good moments they had in between them selves. 

The flash back will help to portray the message of love in different ways  as it would be easier to explain the narrative to the audience. Also it would be easier for the artist to build a relationship with the audience by using facial and body language expressions. 

Also I would use slow pace editing as slow pace editing helps capture moments better and slower so the audience can view it in a better way to analyse his facial expressions This can build a relationship between the audiences because it will help them get in touch with the characters feelings and understand the emotions he is going through. 

I would also use straight cut in my music video this is because as my artist is walking down the street he fade further down but the only way I can do that is by using straight cut This can build a relationship between the audiences because it will help them get in touch with the characters feelings and understand the emotion he is going through.

Towards the end of my music video, the video would fade to black this is just as he said " I Know your out there somewhere far away" As the music video comes to an end I use fade to black whilst he is walking down the parks pathway so the start of my story would be him walking through the path and it will end whilst he is walking through the path but the only difference is at the begging it is day and at the end it is dark. 

Location and iconography

Music Video: Talking to the moon

Artist: Bruno Mars 

Director: Ismail Saral 

Using one location in a music video would quiet be dull and boring this is because no one would like to view the same background/location for at least 3 to 5 minutes. So that why I have decided to use more then 3 location as it would make my music video interesting and also the locations help the audience to see the facial expression and the use of his body language and also the location would help the audience to find to understand the narrative easier. 

One of the locations would be Albany park as the artist is walking along the pathway I want this location he is in because I want to show the feelings that my character is feeling and at that moment in that time my character is feeling sad so by putting him to walk along the parks pathway alone shows that he is lonely and sad by his facial expression the location of the park might be able to build a relationship with my target audience as when you feel sad and lonely you would wonder around like you don't know what to do. 

Another location I may use would be a hill because in the lyrics he uses " In hopes your on the other side talking to me to"  this show that the artist is hoping his loved one is on the other side so he may be climbing to find her. This locations can build a relationship between the audience and the artist this is because if I use this location the artist would show how he uses his body language and facial expression in a better standard which could help the audience understand what going on better. 

Iconography is important in a music video because without it it can be quite boring this is because in my video I am going to use an I phone 4 so the artist can text her lover so we can see that he is trying to still communicate but if I don't use iconography in the music video their would of been no way they could try to communicate. Also using props in video ETC attract the audience more as it eye catching. 

Risk

Costume

I have chosen white jeans so that the artist can show his vulnerability through the music video this is because if he wears dark colours people would see him as dull also white is a bright colour which is eye catching it would also allow the audience to get eye catch. I have chosen it as I think it would have a massive impact for the vulnerability of the character.

I have chosen this Red T-shirt so that the artist can wear it on top of the white jeans this is because red is the symbol of faster heartbeat and the colour of love. I think that this colour t-shirt is conventional as the song is a love song it would be good to wear, it would show the love that the artist have to the girl and it is also another eye catching piece of clothing.

I have chosen this white jacket because I thought that it would be a good match with the jeans and also it would show more of the vulnerability of the character and then the audience can understand much more easily what the music video is about. I think it is conventional because we would have vulnerable then love and vulnerable again which would make the audience understand what the video is going to be about before they watch or even listen to it.

I picked the black timberland shoe not because of the colour but because of the white strips that go around the bottom this is because it also represents vulnerability but I didn’t want to represent him to vulnerable. I think is conventional to the audience as they would spot the white strips and understand he is still vulnerable but also it would be a good match with the rest of the clothing.





I have picked the above clothings as i think it would be the best way to represent my characters also in the researched i carried out all colours represent that person in a different way for example the G-star T-shirt is in red but not in any red light red this is because i wanted the red to represent love but if i used a darker red it could of confused the audience as i could of represented blood this is what i am trying to explain you have to be careful of what colours you use as it can lead to misunderstanding to the audience. i chose the white jacket and white jean as it represent inisanty the T-shirt i chose that colour as i wanted to show the audience he is inistant aswell as love, and finally i chosen  the black timberland so i can show him as vulnerable. By carrying out primary and secondary research i have found out what colour would represtent what and how to use it in the best and effective way.

Target Audience

Target audiences are important in the media industry this is because if there is no audience then there is no industry because the target audiences are the people that allow a company of what they are going to do. For example if I was to open a new radio station I would have to decide what music to play in what genre, if I was to play RNB and HIP HOP then my target audience would be young teenagers between the ages of 16-25 but if I was to play classic music then my target audience would change and be something like 30-60 ever genre changes your target audience and without a genre you won’t be able to target an audience so briefly target audiences are important so you can plan what you want to do and who to target at.

The target audience I would relate to my music video is going to be young teenagers to young adults between the ages of 15 to 25 years old. This is because the song I decided to create a music video for is a song of Bruno Mars- Talking to the moon and the target audience for Bruno mars is roughly the same as the target audience I have chosen.  Through the recording of my music video I am going to have mostly close ups of the artist this is because it will be much easier for my target audience to build a relationship with the star.  The use of Mise en Scene through the music video would be effective I would do this by using the lighting effectively as the lighting has a massive impact on it target audience I would make sure I use low key lighting instead of high key lighting this is because I need the target audience to understand and feel what the artist is going through by simple elements such as camera shot and the lighting this is why elements are important in a music video as it allow the artist to easily build a better relationship with the audience.

Artist Identity

Artist Identity

Peter Gene Hernandez born October 8, 1985, better known by his stage name Bruno Mars, is a Filipino-American singer-songwriter and record producer. Bruno mars first signed to Motown record is 2004 after an unsuccessful stint with Motown Records, Bruno Mars signed with Atlantic and Elektra Records in 2009.
He became recognized as a solo artist after lending his vocals and co-writing the hooks for the songs "Nothing' on you" by Bob, and "Billionaire" by Travis McCoy. He also co-wrote the hits "Right Round" by Flo Rida featuring Kesha, and "Waving' Flag" by Canaan. In October 2010, he released his debut album, Doo-Wops & Hooligans. Anchored by the worldwide number one singles "Just the Way You Are" and "Grenade", the album peaked at number three on the Billboard  He was nominated for seven Grammys at the 53rd Grammy Awards, winning Best Male Pop Vocal Performance for "Just the Way You Are".
The artist has been working with the following record labels Atlantic and Elektra since 2009 which he has been working with them for the past 2 ½ year as we are going in to 2012. Bruno mars was signed to Atlantic as his first record label Motown records was unsuccessful then after joining Atlantic a few months later Atlantic discovered the record label Elektra and persuaded Mars to join them as they did.
The labels benefit the artist by helping him with his song writing and music video productions also the labels have a massive role of helping mars as his first record label was stint and they wanted to pick him up as he was already worldwide known.  Bruno mars only had 1 released album which was Doo- Wops & Hooligans.   

 

Bruno Mars- Grenade

Camera shots: A lot of close ups are used during the music video of Bruno mars Grenade music video as Mars is the main character in the video he has the most close up this is because he is trying to build a relationship with the audience, he is doing this by using the camera to make the audience see what kind of pain he is in and how he is struggling.

Color: Throughout the music video Mars uses dark color’s to show the audience how sad he is as he just broke up with his girlfriend the colors used are all dark and dull the colors used where black, not white and not yellow in between them also he used brown. All these color allow us the audience to see the sadness he is facing but he also tried to fade it in so he don’t go away from his target audience so he recorded in a sunny weather which then faded in with the dark and still targeted his audience which is between the ages of 16 to 24 years olds.

Editing: Straight cut is used mostly throughout the music video this is used so the audience can stay concentrated and not to confuse them as they are watching the music video also so that the music video can make sense to the audience whilst they are watching it.

Low key lighting has been used mostly through the music video this is so that it can appeal to its target audience not by the age but about what the narrative is about. It used low key lighting to show us the audience what the music video is about which is about Bruno Mars was breaking up with his girlfriend. So
they used the colors to represent sadness.

Body Language: The body language used through this music video is serious I know this because of the lyrics use in the video were in the lyrics Bruno sing to I would take a bullet to my brain but you won’t do the same as we hear these lyric we know that it is a love song and the body language has to be serious as the lyrics are powerful.

Location: The location of the music video of Bruno Mars – Grenade is set through the city of Los Angles. Props:  There were many props in the scene/locations there were buildings, cars, Trucks, Taxis and pedestrians and many more this made the video more realistic to the eyes of the audience.
Costume: Bruno mars was wearing a full black suit with a white shirts and a black tie he wore these clothing so he can seem serious as someone would look more serious in a suit rather than jeans and a T-Shirt.

The media points I have analyses above are conventional to the music video genre of Bruno Mars- Grenade because the video makes sense and the conventions are appropriate and follow the video for example they have use low key lighting through the video which is conventional as low key lighting would represent sadness. If they were to use bright lighting the video would seem happy and joyful and Bruno Mars would be able to express himself to the audience so the music video is appropriate to the age group of 16 to 24 as is uses the correct conventions through the video.

Album Cover

The shot is trying to show the path of Bruno Mars and the journey he has taken so for I know this by the image above as the jet smoke draws a pathway. The picture is an animation of Bruno mars journey he has taken so far of his career, we cannot discover the costume hair or makeup of the music video cover this is because the image is an animation and there in just a blob that looks like a character.  The character is positioned on the bottom right side of the cover this is because he is walking along a small side of the path as there is a big path empty so they are trying to tell use that it still is the begging of his career. The camera shot is a low angle shot which make the character seem strong and powerful.

Album Sales/Rewards

The album's title refers to doo-wop music and was chosen to reflect simplicity, as well as appeal to both males and females. Lead single Just the Way You Are was released on July 19, 2010, and topped the Billboard Hot 100 for four consecutive weeks, going on to become an international top ten hit. "Grenade" was later announced as the second single, and has charted in the top ten in Australia, Canada, New Zealand, as well as becoming his second consecutive number one in the US and UK. The Lazy Song was released as the third official single from the album in spring 2011, peaking at number 4 on the Hot 100 and becoming third consecutive number one single in the UK as a solo artist. Doo-Wops & Hooligans charted at number three on the Billboard 200 and in the top ten of music charts in Australia, Canada, Ireland, and New Zealand. The album received generally mixed to positive reviews from music critics. The usage of a wide variety of influences was noted by critics, with musical comparisons made to Michael Jackson and Jason Mraz. The album received two nominations for the 54th Grammy Awards in two categories, Album of the Year and Best Pop Vocal Album.