Target Audience

Target audiences are important in the media industry this is because if there is no audience then there is no industry because the target audiences are the people that allow a company of what they are going to do. For example if I was to open a new radio station I would have to decide what music to play in what genre, if I was to play RNB and HIP HOP then my target audience would be young teenagers between the ages of 16-25 but if I was to play classic music then my target audience would change and be something like 30-60 ever genre changes your target audience and without a genre you won’t be able to target an audience so briefly target audiences are important so you can plan what you want to do and who to target at.

The target audience I would relate to my music video is going to be young teenagers to young adults between the ages of 15 to 25 years old. This is because the song I decided to create a music video for is a song of Bruno Mars- Talking to the moon and the target audience for Bruno mars is roughly the same as the target audience I have chosen.  Through the recording of my music video I am going to have mostly close ups of the artist this is because it will be much easier for my target audience to build a relationship with the star.  The use of Mise en Scene through the music video would be effective I would do this by using the lighting effectively as the lighting has a massive impact on it target audience I would make sure I use low key lighting instead of high key lighting this is because I need the target audience to understand and feel what the artist is going through by simple elements such as camera shot and the lighting this is why elements are important in a music video as it allow the artist to easily build a better relationship with the audience.